What
Animated videos are the world’s most flexible and popular media type to tell your story. These short animated videos can be used to explain your products and services. Animated videos such as explainer videos can be super effective to introduce your product and emphasize the pain-points from the viewer’s point of view. Often the characters used in the video represent your ideal customer. The simple yet interesting story telling technique makes it relatable to viewers and score key points: the problem, solution, features and benefits. The basic principle of a successful animated video is to keep it short and engaging at the same time convey the right information. An explainer video should leave your viewer with a clear understanding of what you do and urges them to take the next step.
Why
Animated video is one of the most versatile media types used by business as a marketing tool. It helps you generate leads, creates brand awareness and increases conversions. It’s an incredible tool to explain pretty much everything, from business ideas to complex and lengthy topics in a quick and concise manner. A perfectly crafted message in a short video can deliver your message in a shortcut by saving time. Animated video is a brilliant way to optimize the engagement. It sticks with your audience to make them act.
When
There are various types of animated videos such as explainer videos, motion graphics and whiteboard animation. They are usually used to attract the potential customers who are aware of their problems or needs. The audience can be attracted by using video adverts or ads. Ads combine video content with a powerful target option to reach the right person at the right time organically. Another way is by using sales video. It highlights the key benefits of your value proposition and effectively informs, inspires and persuade the viewer to take action.